If you are out to find the best digital marketing methods to utilize and grow your brand, one of the best options that you can take is animation videos. The animated marketing videos are considered to be an effective marketing resource for your marketing campaigns. An animated video of about two minutes will be enough to describe your products or services. One of the best parts about the animation videos is that they are interesting and pleasing to the target audience, and this works to create an engaging experience with your audience. Keep reading as we check some of the benefits that come with your decision to use animated marketing videos as part of your marketing campaigns.
The number one reason to consider the use of animated videos is that they offer something that can be consumed and shared for less money. In the case of online content, most web users will prefer viewing a video over studying something that’s written. Almost 80% of internet users prefer to watch a complete video compared to the number of people that are ready to sit down and go through an article or a blog post. When one enjoys your animated videos, there are high chances that they will share it with someone. Using killer animated video will set a fertile ground for referral marketing. When compared to words and pictures, animated videos produce more than 1200% more shares. In other words, when you use animated marketing videos, your target audience will not only understand more about your services or products, but they are likely to share with the rest of the world.
Another reason why it is desirable to make animated videos part of your marketing campaigns is that they are affordable. The cost of producing professional animation videos is cheaper when compared to a professional live-action video. In the case of live-action videos, you will not only require finding actors, but you re also need to find several locations, coordinate shooting, hire a whole crew, rent equipment and even get into post-production mode afterward. On the other hand, an explainer video will only need one professional to design it and send the message to your target audience.
It is also desirable to consider the use of animated videos, considering that they will stay in your audience’s memory. The chances of one storing a video in their memory are higher when compared to storing written text. One of the best parts about animation videos is that they are able to transform marketing content into something that engages the viewers. With a killer animation videos, the viewers are obliged to do the exact same thing that they are asked to. When you choose the best agencies developing the animation videos, they will come up with an amazing custom explainer video that tells an interesting story with the use of fun characters. The animation video might be lasting a few seconds, but it will be a piece of material that potential customers will remember for a long time.